When HTC wanted to launch their new EVO phone with awesome video features we were able to come up with a creative program that integrated the product and produced fresh video content. Leveraging Fast Company’s relationship with celebrity chef and business owner Rick Moonen we used the new EVO to film five :30 MBAs from Rick Moonen along with a companion short video on the “Day in the Life” of a chef and entrepreneur.
For the launch of the Lexus CT Hybrid Intersection commissioned artist/musician Trevor Jackson to develop a breathtaking light and sound installation on Hollywood Boulevard outside the Roosevelt Hotel.
Playing on Patron’s “Some Perfection is Debatable” positioning Plum TV created six video segments in market debating relevant issues. In Aspen Skiing vs Snowboarding and in Miami the Beach v Pool for instance. Viewers were then driven to a micro-site to vote.
Every Summer Access Media takes over K1 Speedway for an agency challenge. Seven agencies including Initiative, Team One, RPA and Saatchi competing for the trophy. With over 70 racers Jamie Suk from Initiative emerged victorious as the fastest!